Advertising : principles and practice /

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Bibliographic Details
Main Author: Wells, William D
Other Authors: Burnett, John, Moriarty, Sandra
Format: Printed Book
Language:English
Published: Noida: Pearson, 2016.
Edition:7th ed.
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245 |a Advertising :  |b principles and practice /  |c William D Wells, John Burnett and Sandra Moriarty 
250 |a 7th ed. 
260 |b Pearson,  |c 2016.  |a Noida: 
300 |a xxxi, 592p.  |c 28cm. 
650 |a Advertising 
650 |a Communication in marketing 
650 |a Sales promotion 
650 |a Consumers--Attitudes 
650 |a Commercial art 
700 |a Burnett, John 
700 |a Moriarty, Sandra 
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