Advertising : principles and practice /
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Main Author: | |
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Other Authors: | , |
Format: | Printed Book |
Language: | English |
Published: |
Noida:
Pearson,
2016.
|
Edition: | 7th ed. |
Subjects: | |
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LEADER | 00807na a2200241 4500 | ||
---|---|---|---|
008 | 161222b xxu||||| |||| 00| 0 eng d | ||
999 | |c 112858 |d 112858 | ||
020 | |a 9788131714140 | ||
082 | |a 659.1 | ||
100 | |a Wells, William D | ||
245 | |a Advertising : |b principles and practice / |c William D Wells, John Burnett and Sandra Moriarty | ||
250 | |a 7th ed. | ||
260 | |b Pearson, |c 2016. |a Noida: | ||
300 | |a xxxi, 592p. |c 28cm. | ||
650 | |a Advertising | ||
650 | |a Communication in marketing | ||
650 | |a Sales promotion | ||
650 | |a Consumers--Attitudes | ||
650 | |a Commercial art | ||
700 | |a Burnett, John | ||
700 | |a Moriarty, Sandra | ||
942 | |2 ddc |c BK | ||
952 | |0 0 |1 0 |4 0 |6 659_100000000000000_WEL_A |7 0 |9 119533 |a UL |b UL |c REF |d 2016-11-27 |e 176 |g 569.24 |l 0 |o 659.1 WEL/A |p 94796 |r 2016-11-25 |v 749.00 |y BK |