Advertising principles and practice
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| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Published: |
New Jersey
Prentice Hall
1992
|
| Edition: | 2 |
| Subjects: | |
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| LEADER | 00892nam a22002897a 4500 | ||
|---|---|---|---|
| 082 | |2 2 |a 659.1 |b WEL/A | ||
| 100 | |a Wells,William | ||
| 100 | |a Burnett,John | ||
| 100 | |a Moriarty,Sandra | ||
| 245 | |a Advertising |b principles and practice | ||
| 250 | |a 2 | ||
| 260 | |a New Jersey |b Prentice Hall |c 1992 | ||
| 300 | |a xxv.:692 | ||
| 650 | |a Advertising agencies | ||
| 650 | |a consumer audience | ||
| 650 | |a adverrtising works | ||
| 650 | |a advertising media | ||
| 650 | |a Broadcast media | ||
| 650 | |a Print media | ||
| 650 | |a Creative side of advertising | ||
| 650 | |a Sales promotion | ||
| 650 | |a International advertising | ||
| 700 | |a Burnett,John | ||
| 700 | |a Moriarty, Sandra | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 147962 |d 147962 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_WEL_A |7 0 |9 157866 |a MCJ |b MCJ |c ST1 |d 2011-04-16 |i 1263 |l 4 |m 1 |o 659.1 WEL/A |p MCJ1263 |r 2019-06-18 |s 2019-01-23 |w 2011-04-16 |y BK | ||