Advertising principles and practice

Saved in:
Bibliographic Details
Main Authors: Wells,William, Burnett,John, Moriarty,Sandra
Other Authors: Moriarty, Sandra
Format: Printed Book
Published: New Jersey Prentice Hall 1992
Edition:2
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 00892nam a22002897a 4500
082 |2 2  |a 659.1  |b WEL/A 
100 |a Wells,William 
100 |a Burnett,John 
100 |a Moriarty,Sandra 
245 |a Advertising  |b principles and practice 
250 |a 2 
260 |a New Jersey  |b Prentice Hall  |c 1992 
300 |a xxv.:692 
650 |a Advertising agencies 
650 |a consumer audience 
650 |a adverrtising works 
650 |a advertising media 
650 |a Broadcast media 
650 |a Print media 
650 |a Creative side of advertising 
650 |a Sales promotion 
650 |a International advertising 
700 |a Burnett,John 
700 |a Moriarty, Sandra 
942 |2 ddc  |c BK 
999 |c 147962  |d 147962 
952 |0 0  |1 0  |4 0  |6 659_100000000000000_WEL_A  |7 0  |9 157866  |a MCJ  |b MCJ  |c ST1  |d 2011-04-16  |i 1263  |l 4  |m 1  |o 659.1 WEL/A  |p MCJ1263  |r 2019-06-18  |s 2019-01-23  |w 2011-04-16  |y BK