Advertising and promotion : communicating brands /
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Main Author: | |
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Format: | Printed Book |
Published: |
London ; Thousand Oaks, Calif. :
SAGE Publications,
2005.
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Subjects: | |
Online Access: | Publisher description Table of contents only |
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Physical Description: | 264 p. : col. ill. ; 25 cm. |
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Bibliography: | Includes bibliographical references (p. [239]-246) and index. |
ISBN: | 0761941533 0761941541 (pbk.) |