Advertising and promotion : communicating brands /

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Bibliographic Details
Main Author: Hackley, Christopher E.
Format: Printed Book
Published: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
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Description
Physical Description:264 p. : col. ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [239]-246) and index.
ISBN:0761941533
0761941541 (pbk.)