Advertising and promotion : communicating brands /
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Main Author: | |
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Format: | Printed Book |
Published: |
London ; Thousand Oaks, Calif. :
SAGE Publications,
2005.
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Subjects: | |
Online Access: | Publisher description Table of contents only |
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LEADER | 01271cam a22002774a 4500 | ||
---|---|---|---|
010 | |a 2004114267 | ||
020 | |a 0761941533 | ||
020 | |a 0761941541 (pbk.) | ||
042 | |a pcc | ||
100 | 1 | |a Hackley, Christopher E. | |
245 | 1 | 0 | |a Advertising and promotion : |b communicating brands / |c Chris Hackley. |
260 | |a London ; |a Thousand Oaks, Calif. : |b SAGE Publications, |c 2005. | ||
300 | |a 264 p. : |b col. ill. ; |c 25 cm. | ||
650 | 0 | |a Advertising. | |
650 | 0 | |a Advertising | |
650 | 0 | |a Sales promotion. | |
650 | 0 | |a Advertising | |
942 | |2 ddc |c BK | ||
504 | |a Includes bibliographical references (p. [239]-246) and index. | ||
856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0658/2004114267-d.html |
856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0658/2004114267-t.html |
906 | |a 7 |b cbc |c orignew |d 2 |e epcn |f 20 |g y-gencatlg | ||
955 | |a pc03 2004-09-28 |i se45 2005-07-07 | ||
999 | |c 149140 |d 149140 | ||
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