Writing and producing for television and film /

Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior C...

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Bibliographic Details
Main Authors: De Fossard, Esta,, Riber, John, (Author)
Format: Printed Book
Language:English
Edition:2nd edition.
Series:Communication for behavior change ; v. 2.
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Department of English: Stack

Holdings details from Department of English: Stack
Call Number: 791.43 FOS/W
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