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Consumer behavior.

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, Afri...

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Bibliographic Details
Corporate Author: Richard K. Miller & Associates.
Other Authors: Kanuk, Leslie lazar, Schiffman, Leon G
Format: Printed Book
Language:English
Published: Loganville, GA : Richard K. Miller Asso.
Subjects:
Consumer behavior
Consumers' preferences
Marketing research
Motivation research (Marketing)
Consumer behavior.
Consumers' preferences.
Marketing research.
United States.
Periodicals.
Statistics.
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Summary:Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Published:Began in 2006?
Item Description:Writers: Richard K. Miller, Kelli D. Washington, <2007->
Physical Description:v. ;
Publication Frequency:Annual
ISBN:9788131731567

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