Advertising and sales promotion strategy/
This text communicates all aspects of promotion enabling prospective managers to design succesful strategies. It addresses current topics such as direct marketing, ethics, international strategy and brand equity. Also included is a 16 page colour advertisement insert.
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| Format: | Printed Book |
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| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley,
1998.
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| Subjects: | |
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School of Distance Education: Stack
| Call Number: |
658.82 TEL/A |
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| Copy Unknown | Available Place a Hold |