Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process /
Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. Pract...
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| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
c1998.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0656/97033746-d.html http://www.loc.gov/catdir/enhancements/fy0656/97033746-t.html http://www.loc.gov/catdir/enhancements/fy0734/97033746-b.html |
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| Summary: | Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will find this volume essential. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Included with the text is a free demonstration version of the authors' Multicaster software system, which is used by many companies to develop quantitative sales forecasts |
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| Physical Description: | xiv, 274 p. : ill. ; 23 cm. + |
| Format: | System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761908234 (cloth : acidfree paper) 0761908226 (pbk. : acidfree paper) |