Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process /
Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. Pract...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks :
Sage Publications,
c1998.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0656/97033746-d.html http://www.loc.gov/catdir/enhancements/fy0656/97033746-t.html http://www.loc.gov/catdir/enhancements/fy0734/97033746-b.html |
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| 008 | 970725s1998 caua b 001 0 eng | ||
| 010 | |a 97033746 | ||
| 020 | |a 0761908234 (cloth : acidfree paper) | ||
| 020 | |a 0761908226 (pbk. : acidfree paper) | ||
| 041 | |a Eng | ||
| 082 | 0 | 0 | |a 658.818 |2 21 |
| 100 | 1 | |a Mentzer, John T. | |
| 245 | 1 | 0 | |a Sales forecasting management : |b understanding the techniques, systems, and management of the sales forecasting process / |c John T. Mentzer & Carol C. Bienstock. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c c1998. | ||
| 300 | |a xiv, 274 p. : |b ill. ; |c 23 cm. + | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | |a Managing the Sales Forecasting Process Sales Forecasting Performance Measurement Time Series Forecasting Techniques Regression Analysis Qualitative Sales Forecasting Sales Forecasting Systems Benchmarking Studies The Surveys Benchmarking Studies In-Depth Analysis Multicaster Book Version Managing the Sales Forecasting Function | ||
| 520 | |a Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will find this volume essential. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Included with the text is a free demonstration version of the authors' Multicaster software system, which is used by many companies to develop quantitative sales forecasts | ||
| 538 | |a System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster. | ||
| 650 | 0 | |a Sales forecasting |x Management. | |
| 650 | 0 | |a Marketing research |x Management. | |
| 700 | 1 | |a Bienstock, Carol C. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0656/97033746-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0656/97033746-t.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0734/97033746-b.html |
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| 955 | |a Electronic CIP test record; sd05/se02 07-24-97; se03 07-28-97; cip ver. sb21 03-09-98 | ||
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