Advertising and promotion : an integrated marketing communications perspective /
This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this te...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Chennai :
McGraw Hill,
2022.
|
| Edition: | 12e |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Commerce and Management Studies: Stack
| Call Number: |
659.10 BEL/A |
|---|---|
| Copy Unknown | Available Place a Hold |