Advertising and promotion : an integrated marketing communications perspective /
This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this te...
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Main Authors: | , , |
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Format: | Printed Book |
Language: | English |
Published: |
Chennai :
McGraw Hill,
2022.
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Edition: | 12e |
Subjects: | |
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LEADER | 02030cam a22003498i 4500 | ||
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007 | cr ||||||||||| | ||
008 | 191021s2020 nyu jo 001 0 eng | ||
010 | |a 2019044780 | ||
020 | |a 9789354600807 | ||
042 | |a pcc | ||
082 | 0 | 0 | |a 659.10 |
100 | 1 | |a Belch, George E. |q (George Edward), |d 1951- | |
245 | 1 | 0 | |a Advertising and promotion : |b an integrated marketing communications perspective / |c George Belch & Michael Belch, Both of San Diego State University with Keyoor Purani IIM Kozhikkode |
250 | |a 12e | ||
260 | |a Chennai : |b McGraw Hill, |c 2022. | ||
263 | |a 2001 | ||
300 | |a 1 online resource | ||
500 | |a Revised edition of the authors' Advertising and promotion, [2018] | ||
500 | |a Includes index. | ||
520 | |a This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this text addresses the many changes taking place in the world of advertising and promotion by an integrated marketing communications (IMC) perspective. This new edition also places heavy emphasis on digital and social media by integrating discussion of these topics throughout the text. | ||
521 | |a Ages 18+ |b McGraw-Hill Education | ||
650 | 0 | |a Advertising. | |
650 | 0 | |a Sales promotion. | |
650 | 0 | |a Communication in marketing. | |
700 | 1 | |a Belch, Michael A., |e author. | |
700 | |a Purani, Keyoor |e author |9 1590597 | ||
776 | 0 | 8 | |i Print version: |a Belch, George E. (George Edward), 1951- |t Advertising and promotion |b 12e |d New York : McGraw-Hill Education, 2020. |z 9781260259315 |w (DLC) 2019044779 |
906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
942 | |2 ddc |c BK | ||
955 | |a ecip ebook 2019-10-25 | ||
999 | |c 387229 |d 387229 | ||
952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_BEL_A |7 0 |9 455754 |a CMS |b CMS |c ST1 |d 2023-03-25 |i 14503 |l 0 |o 659.10 BEL/A |p CMS14503 |r 2023-03-25 |w 2023-03-25 |y BK |