Advertising and promotion : an integrated marketing communications perspective /

This book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition of this te...

Full description

Saved in:
Bibliographic Details
Main Authors: Belch, George E. 1951-, Belch, Michael A., (Author), Purani, Keyoor (Author)
Format: Printed Book
Language:English
Published: Chennai : McGraw Hill, 2022.
Edition:12e
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first