Information marketing

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Bibliographic Details
Main Author: Rowley, J. E.
Format: eBook
Published: Aldershot, England ; Burlington, VT : Ashgate, c2006.
Edition:2nd ed.
Online Access:Subscribed ebook (available only in University campus-wide network);click to view
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Table of Contents:
  • Marketing
  • The information marketplace
  • Customers
  • Information products and services
  • Building customer relationships
  • Branding and corporate identity
  • Marketing communications
  • Price and pricing policy
  • Collecting marketing data
  • Marketing strategy and planning.