Information marketing
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Subscribed ebook (available only in University campus-wide network);click to view |
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Table of Contents:
- Marketing
- The information marketplace
- Customers
- Information products and services
- Building customer relationships
- Branding and corporate identity
- Marketing communications
- Price and pricing policy
- Collecting marketing data
- Marketing strategy and planning.